Why it matters
Deferring part of the price does two jobs. Seller finance (often called vendor finance in the UK and Australia), where the seller lets you pay part of the price in instalments after completion, reduces the cash you need at completion and often helps a lender say yes. An earn-out ties part of the price to future results, which bridges the gap when the seller values the business on where it is heading and you value it on where it has been. Both keep the seller interested in a smooth handover.
A flat refusal of any deferral removes that shared interest. Sometimes the reasons are sound. The seller may need the money for retirement, may have been let down by a buyer who stopped paying, may need cash to clear borrowing secured on the business, or may have several buyers offering cash. Plenty of good businesses sell on those terms. But a seller who is confident that customers, staff and profits will stay should have little to fear from receiving part of the price over a year or two. Refusing to carry any of that risk, especially alongside heavy owner dependence or a recent dip in trading, suggests the seller may know something you do not.
The effect is also financial. Without seller finance you will need more of your own money or more bank debt, and more debt means higher repayments from the same earnings. Lenders watch debt service coverage closely, and the affordability check in the Loupe valuation tool shows how the deposit, seller finance share and loan terms change it. Some lenders also have their own rules on how a seller note is treated, so check those before you negotiate.
If the seller will not defer anything, reflect the extra risk you are carrying in the price you offer, in the warranties you ask for, or in a holdback limited to specific issues found in diligence.
Seller finance is when the seller lends the buyer part of the purchase price, to be repaid with interest after completion. It is also called vendor finance or a seller note.
An earn-out is part of the purchase price paid only if the business meets agreed targets after the sale. It can bridge a gap between the seller's price and the buyer's view of the evidence.
Debt service coverage compares the cash a business generates with the loan repayments it must make. Lenders use it to judge whether an acquisition can carry its debt.
How to spot it
- The listing says "no seller finance" or "cash buyers only" before any discussion of structure.
- The seller rejects every form of deferral, even a small, short holdback limited to specific issues.
- The asking price assumes growth, but the seller will not link any part of the price to that growth.
- The seller wants to leave soon after completion and also refuses any continuing financial involvement.
- The broker describes the business as easy to finance, but no lender has reviewed it.
The asking price is the price a seller or broker puts on a business when it is listed. It is an opening position, not a valuation, and what it includes varies from listing to listing.
A business broker markets businesses for sale and manages the process on the seller's behalf. The broker is usually paid by the seller, mostly when a deal completes.
Questions to ask the seller
- What matters most to you: the total price, the cash at completion or the speed of exit?
- Would you accept a small share of the price as seller finance in return for a higher total price?
- If you expect growth, would you take part of the price based on results over the next one to two years?
- How long will you stay involved after completion, and on what terms?
- Have other buyers offered deferred terms, and why did you turn them down?
- Would you rank a seller loan behind a bank loan if a lender required it?
Documents to request
- Monthly revenue and profit for the last 24 months and the current year's budget, to test the growth the price assumes
- Any lender term sheets or indications the seller or broker has already obtained
- Contracts with the largest customers, to see how much revenue depends on the seller's relationships
- The seller's proposed handover plan and length of involvement
- Details of existing loans, security and personal guarantees that must be repaid or released at completion